Little Greene have launched a delightful capsule collection of pink colours this Autumn, which also celebrates the company’s long-standing support of Breast Cancer Awareness month, held every October. during which 15p from every can of paint and roll of wallpaper sold is donated to a Breast Cancer Charity.
‘Pink’ comprises eight related pink shades, and provides a delicious choice from soft delicate tones associated with femininity and sensitivity to bolder, seductive hues. Designed to work harmoniously together and with other Little Greene shades, these versatile pinks include seven new colours and one from the existing colourcard.
In keeping with Little Greene’s heritage links, ‘Pink’ has its roots in history. Did you know that during the Renaissance period, pink was used in paintings for the flesh colour of the human body? And whilst pink colours had been used in artists’ work for centuries it was only during the 18th Century that pinks became popular in fashionable clothing and porcelain, with architecture following across Europe soon afterwards?
Pink fell out of fashion in the 19th Century and only with the introduction of light-fast chemical dyes in the 20th Century creating bolder, brighter and more powerful pinks was there a resurgence in popularity. It was in the 1940's that pink truly became associated with girls; before that, pink had been for boys too. Bet you didn't know that either?
Often used to signify both femininity and sexual empowerment by, and for women, pink demonstrates outer beauty and inner strength: nowadays, pink represents strength within women and, as such, is the colour many breast cancer charities have used to represent their brand.
We just think it's pretty.