A Seating Collection With Hygge Firmly in Mind

Does the idea of curling up in a cosy armchair with a book sounds perfect to you? If so, you’re going to love this new collection designed by British designer Elnaz Namaki.

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The Luuna collection was born with the Danish principle of hygge (the heart of Danish culture, describing those that crave cosiness and comfort) firmly in mind. This inspiration led Elnaz to use shearling as a core material in her pieces which connects us to nature, as well as evoking warmth and comfort.

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The collection presents mid-century inspired ergonomic and sculptural shapes, which are striking and original, yet simultaneously reflecting timeless luxury. All pieces are hand-made in England by highly-skilled English craftsmen.

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Shearling was carefully chosen for its organic, natural and allergen free qualities. It offers an amazingly soft texture - when the organic wool fibres connect to the skin, the user feels warmly connected to nature. Curly and straight-haired merino and aviator shearling is contrasted against suede, leather, wood and metal. The choice of mid-century pop art colours (the colour palette for the initial range is pink, grey, black and white) creates strikingly bold yet classic pieces, which bring soul, depth and originality to every interior.

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As the American poet and novelist May Sarton accurately said “A house that does not have one warm, comfy chair in it is soulless”.

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Elnaz Namaki Studio is a London-based interior design and creative direction studio. The company began designing prestigious residential properties in some of the most desirable areas of London in 2012, and offers a fully bespoke service to their clients.