Sarah Cole and her husband Philip are co-founders of the brand, Ines Cole, an on-line interiors company. They live in a four bedroom Victorian terrace in the sought after area of Chiswick with their three children.
“We moved in eight years ago and have done everything in the house from the loft conversion to the kitchen extension. The biggest change was the kitchen- it was a gallery style room with red brick walls when we first moved in, but obviously that’s changed a little!” She laughs.
Despite having never seen the original kitchen, it’s easy to appreciate exactly how much work went into creating this beautiful room. The sharp white walls, soft grey tiled floor and large skylight give rise to a modern space, worlds apart from Sarah’s description of its former identity.
But with every great achievement, there is often heartache. “The kitchen build was not a chapter I would like to revisit!” She admits. “When we first moved in we did most of the renovation work ourselves, but as our family grew time became more valuable so we took to using trades.” She says coyly.
With the renovation complete, Sarah turned her attention to another love; furniture. She is the queen of up-cycling. Her crisp pale walls are broken up with stunning reclaimed furnishings, all of which have been lovingly restored to embrace a new, more modern, way of life.
“I like to think we soften edges of the industrial pieces with great textures and finishes, making it much easier to fit within the house.”
These observations are understated; her home is elegant, sophisticated, historical, yet modern, bright and airy; a recipe most would find hard to pull off. And despite this ‘industrial chic’ style often falling victim to over commercialised replication, she has definitively achieved the look with great aplomb and sincerity.
“We made the shelving unit from an old shoe factory trolley” she explains. “The built in shower mat in Pheobe’s bathroom was made from a plank of ash wood we had lying around.”
There is a great sense of calm throughout the property (you wouldn’t know she had three young children). She uses a distinct muted, almost burnt, colour palette to compliment the clean and neutral undertones. Flare and interest are added with the use of fabrics, textures and standout pieces.
A fine example of this can be seen in the bedroom, where earthy coloured glass vases placed on a mantel piece (below a stunning aged mirror) cleverly guide the eye to the soft mustard cushions and aubergine headrest. There is no denying she has an effortless, yet measured, talent for interiors.
Sarah’s love of furniture inspired her to launch her brand three years ago. The vision was to create unique individual pieces for the home, which she has achieved with gusto. Her on-line store sells a unique range of restored industrial lights, home accessorises and reworked furniture.
“Our vintage items are restored by hand, each vary slightly in detail and all tell a different story” she explains. “We rework and reinterpret old pieces, making them relevant for today. British design for me, always draws on heritage but with an innovative focus; and that’s exactly what we try to do at Ines Cole.”
Finally, a movement we can believe in- and it’s available in Liberty’s… what’s not to love?