Ben Pentreath Adds More Quirkyness to Alternative Flooring

September is such an exciting time in the design world. London is buzzing with the Design Festival and new ranges and new products drop into our mail box on an hourly basis. It’s also the time of year when the best design collaborations are revealed, and one we’re really excited about is the collaboration between Alternative Flooring and Ben Pentreath.

Ben is one of the UK’s leading architectural and interior designers. He is also a great exponent of English style. His architectural practice has worked on projects from new housing developments for The Prince of Wales to private houses in the UK, Ireland and the United States. And now he is adding great British pattern to the Quirky B collection with three new designs called ‘Cube’ ‘Tetra’ and ‘Lattice.’  The twelve colourways are named after Georgian architects and fuse country-house with contemporary style. 

The designs create complex three-dimensional patterns that trick the eye and play with space, in a way, which create rich textures for the contemporary English interior.  Rooted in tradition, I am always surprised how fresh and modern these classical designs can be, and it’s been a real honour to work with the talented people at Alternative Flooring to bring this collection to fruition.’  Ben Pentreath.

Alternative Flooring is an award-winning CoolBrand that embraces a creative spirit and head of creative, Lorna Haigh, is delighted to have Ben Pentreath on board.

Alternative Flooring leads the way in the patterned carpet revival with Quirky B. Last year we worked with Ashley Hicks and Margo Selby and to have someone as influential as Ben Pentreath as our new collaborator is a masterstroke.  It is really refreshing to work with British designers from different fields as they all bring a new perspective to our flooring.’ 

Heart Home couldn’t resist asking a few more questions of Ben.

What sort of interior would suit them best?

'There is a hint of something smart about the carpets, but I hope they are relaxed enough to feel at home in a lot of interiors. The darker, richer colours would look beautiful in a book room, or library; the lighter and fresher tones, in soft greys, would be perfect for a bedroom or a country drawing room'.  

How and where are the products made?

'Alternative Flooring believes that creating carpet is a craft. The carpet is woven on traditional axminster looms in Salisbury in Wiltshire, where the making of carpets is a tradition that goes back through the centuries'.

How did you settle on the colourways for Cube, Tetra and Lattice?

'I worked carefully with Alternative Flooring on the colour ways.  Every carpet is woven to order on a number of looms that carry a series of colour ranges. So we worked together within those ranges to create a set of colour ways that had a unity, yet hopefully creating distinct and individual character to each piece'. 

Do you think carpet is poised for a re-emergence?

'It’s always hard to predict future trends, without sounding pretentious.  But having said that – if the future is soft and patterned, rather than hard and plain, then I’m in favour'

Ben Pentreath for Alternative Flooring launches on Alternative Flooring Stand C21 at Decorex, 20 – 23 September, 2015.

Twitter: @AlternativeFlr