An interview with designer Victoria Eggs

Victoria Eggs in apron
Victoria Eggs in apron

Victoria Eggs (yes, that is her real name!) only founded her eponymous company last March. She's already racking up the awards and is stocked in John Lewis. She says: "The concept behind the brand is simple; to create fun and eye-catching artwork which celebrates a love for all things British and put it on useful, high quality products made in the UK. It is very inspiring to create something people want and love."

What’s the most important thing to know about you?

I'm straight forward and up front... what you see is what you get. Oh and the glass is very definitely half full!

Describe a really good day and a really bad day in the life of Victoria Eggs.

Good day... sun shining, run and a big breakfast, then stuck into work with time for designing and some good orders coming in. Then out with friends and finish with a curry! Bad day, no sun, no run, no orders, no curry!

Victoria Eggs Airfix London Tea towel
Victoria Eggs Airfix London Tea towel

What inspires your ideas?

It can be anything, from a conversation, exhibition, film, menu or being out and about in London, which I find such an inspiring city.

Describe the process you go through to turn your ideas into products.

When I have an idea I normally see it pretty clearly in my mind. I usually sketch it out (very basically, I might add!) and then start getting the items together for it in Illustrator and PhotoShop, whether it's from photos I've taken or words I've written down and then I start playing around with the design, which hopefully evolves into something I like.

Victoria Eggs airfix mug, red tea towel and breakfast
Victoria Eggs airfix mug, red tea towel and breakfast

What advice would you give to an aspiring designer?

Work hard, love what you do and have huge amounts of self-belief. Don't be afraid to take risks and to make mistakes, just make sure you learn from them.

Which three designed items could you not live without?

My Mac Book Pro, iPhone (more for the fact that I have a camera and Instagram on me at all times!) and Creative Suite.

Victoria Eggs English Dinner aprons red and black
Victoria Eggs English Dinner aprons red and black

What are you most proud of?

The feeling when that first order arrived, and then they continue to arrive; it gives you a buzz I can't describe. Also having the courage to start my own business... getting into John Lewis was a real high point after such a short space of time. It's sometimes difficult as you don't tend to stop and reflect on what you’re doing, but on the odd occasion I do, I feel very proud of what I've achieved in just 16 months.

Victoria Eggs tea towels and mugs
Victoria Eggs tea towels and mugs

What’s next for you?

I'm just about to release the new Christmas collection which I'm really excited about, it's a British as ever. And then I have lots of ideas for new designs and possibly some new products - I'll keep you posted.

And, finally, what’s your favourite colour?!

Orange and red, if you came to my flat you'd understand, it's a bit of a theme!

Victoria Eggs airfix tea towels and mugs
Victoria Eggs airfix tea towels and mugs