Flux is a brilliant business model which introduces MA Ceramic Design students at Staffordshire University to the real-life world of industrial production and brand creation. Students of graphic design, brand management, copywriting, photography, video and website design also benefit by contributing to the marketing of Flux.
As well as providing invaluable business education for the students, the company creates jobs for the local community and a profit which is fed back into the university.
"Flux" - meaning continuous movement - is a fitting name, as designs are regularly updated, constantly moving the collection forwards. The company is also helping to reinvigorate the ceramics industry in Stoke-on-Trent, the traditional heartland of fine bone china production since the 18th century.
The designs are contemporary, taking inspiration from graphic, textile and fashion design, but have a quintessential English feel which is typical of Staffordshire pottery.
Each design is kept in production for a year, before new designs are introduced by the next class of students. All the designs use traditional cobalt blue in-glaze, and some ranges have touches of hand-printed and gilded gold and platinum. The collection works best when mixed and matched for a truly eclectic look, and new designs can be added at any stage as the blue and white patterns all work well together.
All images courtesy of Aria.