Following the success of Twinings' heart-warming, animated advert ‘Sea’, that resulted in a number three in the official top 40 and racked up 1.4 million hits on YouTube, the tea maker is planning to launch its next instalment, entitled ‘Hill’, on Sunday 4 March. That Friday feeling could feel a lot better after a cup of tea...
The sequel advert is part of Twinings’ integrated campaign with the strapline ‘Gets You Back To You’. It tells the story of a woman overcoming obstacles, symbolised by a hill, to reach a place of perspective and features a moving and contemporary cover of Fleetwood Mac’s Go Your Own Way by American folk-rock starlet, Lissie.
Lissie’s cover of Go You Own Way will be available to download on iTunes from 19 February.
This post sponsored by Twinings