Sir Adam is the third hotel in the SIR group and is located in the first eight floors of the city’s landmark A’DAM Toren. Overlooking the City IJ-river and the historic city centre of Amsterdam, this urban boutique hotel consists of 108 rooms, diverse food and beverage outlets, and multi-dimensional meeting and event spaces.
The colourful and industrial-chic interiors were designed by award-winning New York-based innovation and design studio ICRAVE, with the intention to create a free-spirited atmosphere that plays host to lifestyle travellers and locals alike, in a curated environment full of music and art.
Replacing the traditional hotel lobby is The Hub, a co-working space-meets-concept store and Music Library where guests can listen to a range of vinyl. The Hub overlooks The Butcher Social Club, located on the ground floor, a bright and spacious gourmet burger joint set in a casual living room environment. The vibrant space also includes a large island bar and riverside terrace, which will host regular live performances and nightly DJ sets.
A spiral staircase ascends to a panoramic indoor-outdoor drinking den, The Beergarden. Also located on this floor are The Studios, flexible event spaces which can be combined with the Beergarden to host events for over 200 guests.
The 107 guest rooms and suites are fitted out with all the necessities to entertain, from Bluetooth-enabled Crosley record players and a collection of vinyl’s, to a Gibson guitar. Embracing the original structure of the tower, raw concrete pillars and exposed ceilings frame the interiors, whilst the floor-to-ceiling windows hold floating desks and window benches providing dramatic, panoramic views of the city’s skyline.
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