Red Thread Collection By Staffan Tollgard For JAB Anstoetz

German design house JAB Anstoetz is proud to announce a series of exceptional carpet and rug designs by international interior designer Staffan Tollgård; the Red Thread collection. The initial UK launch was in September 2014 and will be followed by a worldwide launch in January 2015 at imm Cologne.  

Staffan has used shapes, patterns and colours inspired by the revelation and transformation of materials and surfaces to create eight designs that each has a story, in keeping with his adherence to the Scandinavian notion of the Red Thread in all his work.

As Staffan explains: “The Scandinavian notion of the Red Thread has been central to my work as an interior designer for over ten years.  I have used it as a powerful metaphor to describe the journey towards the creative DNA of each project we have worked on – the heart of the matter that connects interior, architecture and environment; the visual or creative motif that tells our client’s story using the language of design.  For my first collection of rugs, I have been able to make the red thread a reality.  We explored how each rug could tell the story of the artistry of JAB Anstoetz’s artisans, of the processes that make their rugs so creatively rich and valuable.  At the same time we used the metaphor of change and of revelation as a vehicle for these techniques”. 

Dissolve by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Dissolve by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Red Thread by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Red Thread by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Splash by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Splash by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Beneath by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m 

Beneath by Staffan Tollgård for JAB Anstoetz Red Thread Collection from £695 sq m