Sofa Workshop’s ethos is focused on choice and bringing the best of British textile design to their customers. They are delighted to announce that they have teamed up with forward-thinking textile house, Flock, founded by Jenny Wingfield. This amazing London-based brand help to develop up-and-coming British design talent, so we can all get our hands on some incredible fresh fabrics. All Flock fabrics are designed and digitally printed in the UK. Supporting homegrown talent is something Sofa Workshop are hugely passionate about and that is why they have put some of their favourite fabric designs from the Flock collection onto a selection of their most popular styles.
Jenny, Founder of Flock, commented on the collaboration, saying:
“I’ve always admired Sofa Workshop for their bold fabric choices and exciting shapes. For a print designer, it’s thrilling to see your designs flat on a big space! Seeing the scale of the pattern on the sculpture of the furniture’s curve is just incredible.
I love the way Sofa Workshop’s furniture is clearly designed. Not just doing the traditional thing. There’s a real mix of styles.
Of course, we support British design and we love to support British manufacturing as Sofa Workshop does. (Flock’s fabrics are digitally printed in Lancashire – an area with a rich heritage of textile mills.) An awareness of where things are from is important. You get a knowledge of the quality and to feel in control too.”
Megan Holloway, Marketing Manager at Sofa Workshop as had this to say about the collaboration:
“Flock provide a unique platform for emerging British textile design talent, sourcing and producing the print design in the UK. As a proud British retailer, giving young designers a voice and exposure in the marketplace is something we really believe in and are delighted to be able to support this fantastic studio.
Sofa Workshop's ethos is focused on choice and bringing our customers the best of British textile design - the opportunity to showcase Flock reinforces this philosophy and we can't wait to see our customer reactions to these beautiful fabrics. We're sure they'll love them as much as we do!”