Award-winning British product designer Lee Broom has teamed up with iconic British luxury brand Wedgwood, to create a capsule collection of limited-edition vases and bowls, inspired by Wedgwood’s 250-year design heritage. The collection will launch exclusively at Harrods in April 2017 and will be included in their Art Partners celebration.
The Wedgwood by Lee Broom collection is a true showcase of craftsmanship and design ‘Made in Britain’. The collaboration celebrates the values of design, British craftsmanship and innovation by using the famous Jasperware, taking cues from iconic historical pieces. Broom looked to the Wedgwood archive and archetypal designs to produce thoroughly cutting-edge versions of timeless classics.
Being respectful to the classic and iconic Jasperware designs which he grew up with, Broom has taken several classic Wedgwood silhouettes from different periods and stripped back their ornate details to create a collection of strikingly modern designs. Attracted initially to the timeless black and white stripes of the Panther Vase for its sense of modernity, Broom used this as a starting point for the collection, combining the graphic stripe with postmodern elements, introducing vibrant colours and glossy lacquered textures which starkly juxtapose the very matte finish of the traditional Jasperware.
Broom’s designs are a beautiful nod to the past, being handcrafted using Wedgwood’s traditional techniques of throwing, engine turning and ornamentation applied in the Wedgwood factory in Barlaston, Stoke-on-Trent, UK today.
Lee Broom comments on the partnership: “I am delighted to be working with Wedgwood whose craftsmanship, innovation and heritage is so well aligned with everything we represent as a British design brand. It has been a fascinating process delving in to the Wedgwood archives and their rich history to find inspiration to reimagine their iconic Jasperware designs and create a collection I hope will become collector’s items of the future.”
The Wedgwood by Lee Broom collection is available exclusively at Harrods, London in numbers of 15 per piece, as part of the launch of Harrods’ Art Partners initiative in April 2017.