Zandra Rhodes x Floor_Story Rugs Launch at LDF

The Zandra Rhodes x FLOOR_STORY iconic capsule rug collection is launching at this September’s London Design Fair, celebrating some of the designer’s most celebrated prints.

For five decades renowned fashion and textile designer, Dame Zandra Rhodes, has been creating instantly recognisable artworks that have been worn and collected by fashion and art heavyweights alike - Tom Ford, Marc Jacobs and Kate Moss included. Recently launching her first ever Archive Collection with matchesfashion.com and collaborating with Valentino on an immersive homage collection, she now looks to interiors with the modern and exacting eye of FLOOR_STORY.

Star Wars, Zandra Rhodes x FLOOR_STORY, hand-knotted New Zealand wool, £3,128, 160 x 230cm.

Star Wars, Zandra Rhodes x FLOOR_STORY, hand-knotted New Zealand wool, £3,128, 160 x 230cm.

The Zandra Rhodes x FLOOR_STORY rug collection features three pieces that reproduce work dating back to Zandra’s fledging career in the 1960s. Wiggle, Mexican Star and Star Wars are all definitive moments in the designer’s career and have been recreated to bring a piece of art to the floor.

Dame Zandra Rhodes comments on the collection: “I love the thought of adding an element of surprise to people’s homes. My own floor is like a rainbow and it makes the whole place seem so cheerful, I can only hope that my rugs will have the same effect. I put so much of my life and love into my prints and I hope they are symbols that express that, just like little beacons of joy and fun.”

Wiggle, Zandra Rhodes x FLOOR_STORY, hand-tufted wool and silk mix, £1,350, 150 x 230cm.

Wiggle, Zandra Rhodes x FLOOR_STORY, hand-tufted wool and silk mix, £1,350, 150 x 230cm.

Wiggle, hand-tufted in a wool/silk mix, is Zandra’s signature print and in an all-over two-tone pink; one she describes as ‘very me’. Mexican Star is a detail from Mexican Dinner Plate of 1978; a small circle rug that works as a great accent to dot around, made so that everyone can have a little Zandra Rhodes in their home. Just like Wiggle, Mexican Star is hand-tufted in a wool/silk mix.

Zandra originally designed Star Wars in 1977. Inspired after watching the film in LA’s Grauman’s Chinese Theatre, she took a trip to the Art Deco Griffiths Observatory and began to create the first sketches for the design. What better way to celebrate the 40th anniversary of the film and the design than in a rug that allows you to literally walk on stars. Exquisitely hand-knotted in a traditional Tibetan weave from pure New Zealand wool, the rug is of extraordinary quality.

On working with FLOOR_STORY, Zandra Rhodes says: “People use rugs to bring a different element of thought into their home, like a piece of art for your floor, which I love as art should be everywhere. Above all, FLOOR_STORY sees the art in both production and design, and this was a pre-requisite for me.”

Mexican Star, Zandra Rhodes x FLOOR_STORY hand-tufted wool and silk mix, £350, 80cm diameter.

Mexican Star, Zandra Rhodes x FLOOR_STORY hand-tufted wool and silk mix, £350, 80cm diameter.

The Zandra Rhodes x FLOOR_STORY rug collection is launching at London Design Fair, 21-24 September, Old Truman Brewery. FLOOR_STORY is exhibiting in Hall 3 Stand S4, www.londondesignfair.co.uk. Zandra Rhodes will be at the stand from 5-7pm, Thursday 21st September.