Amara Launches Their First Ever Own Label Collection

Amara are thrilled to announce the launch of their eagerly anticipated own label brand The Amara Collection for AW16.  The launch brings together some of the world’s most renowned home accessory brands and manufacturers and combines them with the valuable knowledge of the Amara expert team to create this exciting new brand.

Over the past 11 years Amara have become an authority and an expert on desirable and luxurious interiors. Co-founder Sam Hood has spent considerable time editing and curating a collection of brands which all appeal to the loyal Amara customer. After many years of studying and talking to her customers, Sam has learnt to understand their wants and needs. Sam and her team have taken this valuable customer knowledge and crucial insight and interpreted their ideas to create the first season launch.

Sam Hood said; “My team and I have spent the past 11 years bringing together and successfully selling interior brands which we love and have a passion for. We have the knowledge of the industry and most importantly we know what our customer wants. The beauty of an online business is that we can see, in real time, the success of certain brands and products which has allowed us to react with speed to our customers’ needs. We’ve been able to highlight our customers’ buying trends and personal tastes which has in turn helped us to create a collection we know they will love and want to buy.”

This inaugural collection will bring together pieces sourced from some of the industry’s finest brands and manufacturers such as Johnstons of Elgin and GioBagnara. By sourcing and co-designing pieces with some of the world’s leading craftsmen, each collection will embrace all that the Amara customer associates with the e-tailer; distinctive design, quality, timelessness, attention to detail and the most exceptional customer experience.

Sam Hood added, “It’s been a great experience to work with some of the most talented and experienced people in the industry-I’m so pleased we’ve been able to bring together all of these beautiful pieces to create the new Amara Own Label brand. By combining our own expert knowledge with our chosen brands and manufacturers, my team and I have selected and created the very best pieces we know our customers will love to have in their homes. ”

The Amara Collection will evolve and develop each season with updated trends. Many look to Amara for interior inspiration and an edit of coveted home accessories.  This range will provide customers with pieces to sit beautifully alongside their existing interior and also directional items to create a stylish focal look.  

This season will consist of the following; Fantasy, Heritage, Graphic and Luxe.


By mixing delicate embroidery with gentle grey tones and pretty pastel shades, the modern femininity of ‘Fantasy’ gives this delicate look a contemporary feel.


An elegant collection of pieces which evoke a glamorous country home. Rich fabrics and tones will add depth and warmth.


This loft living collection mixes sleek architectural designs and patterns with ultra-modern geometrics and cool sleek materials.


Inspired by old Hollywood glamour, this decadent collection sees the use of bold tones mixed with materials such as silk and velvet.

The debut collection launches the end of September 2016.