Beside the Seaside With Jessica Hogarth

Specialising in surface pattern and textile design, Jessica Hogarth draws inspiration from the beautiful coastal village where she lives to create work that is quirky and full of colour.

As someone with a self-confessed love of designs that have a story behind them, it’s perhaps little surprise that young designer Jessica Hogarth has an inspiring story to tell of her own.

Jessica Hogarth

Despite always having an interest in art and design throughout her school years, Jessica admits to being more focused on music early on. However, after a false start on a music degree, she applied to study surface pattern at Leeds College of Art. “The first year was a massive learning curve, but by year two I felt like it was something I could perhaps see myself doing in the long term,” Jessica tells Heart Home.

And how right she was to change direction so early on; since graduating from the course with a first class degree and launching her business in 2012, Jessica has grown her list of clients as well as stockists for her own label, Jessica Hogarth Designs. Her impressive product range now spans stationery, prints, interior textiles and wallpaper, with new ranges planned for the year ahead.

Jessica Hogarth

It is her early years where Jessica still draws much of her inspiration from. Her most cherished handmade possession is a book given to her by her parents when she turned 18, which is full of childhood memories. “It’s packed of photos of family and friends, as well as newspaper cuttings from sport and music events I’d taken part in. There are also just random references to things I’d liked growing up. I will keep it forever.”

Jessica Hogarth

Born and raised in North Yorkshire’s Robin Hood’s Bay, and returning to the picturesque fishing village after completing her studies, Jessica focused on her surroundings to develop her first collection. Jessica explains: “I had the opportunity to test the market with my designs before launching them to trade. I developed a body of work I’d began at Art College, which focused on the architecture and seaside feel of where I lived. This proved to be a success and the personal stories behind my designs have really helped to build my brand.”

Jessica Hogarth

Describing her work as ‘colourful, quirky and fun’, Jessica admits to being constantly inspired by places she visits and things she sees. As someone who is passionate about her subject matter, Jessica spends a great deal of time gathering primary research for her work, taking regular sketching trips across the UK and Europe to gather information. The coastal area in which she lives and Paris, in particular, are places Jessica continues to draw inspiration from. “Visits to new places are always exciting and I take hundreds of photos, mostly of architecture, random patterns I find, and of particularly nice colours,” she adds.

Find out more about Jessica’s work and read her blog by visiting

Article written by Kelly Lavender taken from March Issue 2014 of Heart Home magazine. Picture credits: Photography by Alex Oates, Styled by Zoe Palmer