Sponsored Video: Selfridges Womens Designer Galleries

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Selfridges has just unveiled the first phase of the transformed Womens Designer Galleries. Inspired by the store’s neo-classical architecture, the space curates the best International and British designers alongside an exclusive digital art gallery and next-generation fitting rooms. Get an exclusive Heart Home sneak peak of the new gallery...

"When we started work on a concept for the new Womens Designer Galleries, we began by thinking about a certain kind of woman: a woman who is feminine, but strong. A woman who loves clothes, but is not a follower of fashion. She is a person with a clear sense of who she is and how she would like to express herself through what she wears."

Allanah Weston, Creative Director

selfridges womens designer galleries