Exotic New Homewares From A New Tribe

From their Chatsworth Road store in London, A New Tribe brings together an eclectic, curated mix of interiors objects and textiles from across the globe – representing countries like Morocco, the USA, India, and as far east as Japan. As well as featuring homeware from lands afar, they also celebrate talent closer to home, stocking artists, designers, and makers from London and elsewhere in the UK. Everything in their store is sourced from independent designers and small brands, and selected for the ethos and care that goes into each item, as well as the design. If you’re into handmade and small batch production, this is the place for you.
A New Tribe are also proudly home to ‘The Rug Trade’, a one-stop-shop for all your Boucherouite, Azilal and Beni Ourain needs. It includes rare vintage finds, and newly designed rugs all made by hand using traditional techniques in Morocco.  

You'd be forgiven for thinking that everything here was made far away in exotic lands - reminiscent of goods sold on ancient trade routes. While some do indeed hale from North Africa, Morocco in particular, others are sourced closer to home from London and Bristol - who would guess? 

Ella Jones is the master of selecting items that radiate a worldly feel, and placing genuine antique pieces amongst them that have been discovered and brought from overseas - completing the illusion. Amongst the Moroccan gems sit treasures from London-based Milo Made, as well as ceramics made by Sophie Alda who resides in Bristol. 


Ella needed extra baggage-allowance to bring all of these goodies home, fresh from the Souks of Morocco. The selection oozes decorative and ornate decadence, with hand painted pattern-work and intricately carved detailing featured throughout. There's also a smattering of utility here, afforded by the rattan storage containers that come in a variety of shapes and sizes. Even the carved wooden stool provides a perfect vantage point for some of your potted plants!

[A New Tribe] Hand painted Moroccan eye plates, from £20.jpg
[A New Tribe] Painted antique vases, from £60.jpg


Nestled in the South-East corner of the exotic island-nation that is England, you'll find the bustling city of London. These abstract, clay face planters and mug come from the ceramics studio Milo Made, who are based here. Sip your morning coffee while enjoying a fresh, floral display on table. 

The sculptural, ceramic vessels below are hand built and would make decadent vases or candle holders. Made by Haar East, otherwise known as Sarah Jeffrey, who is based in East London. 


Head west and you'll find the port city of Bristol, where ceramicist Sophie Alda calls home. These blush pink and vibrant blue 'rocket' vases would look equally at home in one of the palaces of Marrakech. 

The wide, stable bottom tapers up into a narrower opening at the top, still allowing room to display some greenery. 

[A New Tribe] Bottle vases from £40.jpg