John Lewis & Partners launches exclusive, new collaboration with Swoon which will be available in 11 shops across the UK and on johnlewis.com from the end of February. The collection of statement furniture is the creation of Swoon’s in-house Design Studio and has been expertly manufactured by John Lewis & Partners. The collection celebrates modernist architecture, retro deco-design and mid century modern which are accented with natural materials, brass and marble. Comprised of 20 living room pieces and four upholstery pieces offered in a range of different fabrics, this collection was designed to help homeowners create a sanctuary complete with beautiful furniture which adds personality and interest to a room. From statement storage that will take centre stage, bar trolleys to make entertaining that bit easier and an armchair that is the minimalist’s ticket to lovely lounging, this collection will instantly elevate your scheme.
David Barrett, Living & Dining Buyer, comments on the collaboration; “Exciting designs and unique pieces have been created with interesting colours and substrates for homeowners to add personality to their schemes. Swoon developed the inspirations and designs of the collection, and we’ve worked tirelessly to ensure the quality of the products is what you'd expect from us, partnered with forward thinking designs from them.”
Sam Baldry, Head of Design at Swoon, on the design of the collection:
It's the first time we have designed exclusively for a brand other than ourselves and the collection is stunning. It brings to life the signature Swoon aesthetic everyone has come to know and love - we have played with deep bold colour palettes, the use of textured wood and a mix of vintage art deco inspired shapes in each piece. We are extremely excited to finally reveal and share the collection with John Lewis and Swoon customers and home enthusiasts alike.