Rule Britannia – DFS Creates a New Sofa for Olympic Team GB

We're always happy to fly the British flag here at Heart Home. So when we heard that DFS are the official homeware partner for Team GB at this summer’s Olympics in Rio, we just knew we had to spread the word. 

In honour of this, Philip Watkin DFS’ design director, and his talented design team have created The Britannia, a specially designed, limited edition sofa that celebrates Team GB and provides a centre piece to British House: the home of Team GB at the games. And very handsome it is too. 

Britannia was inspired by the British Chesterfield design from the Victorian era, but with a modern update for 2016. It has a distinctive sweeping ‘camel back’ shape to the silhouette and striking gold studs on the scroll arms and on the front border. In anticipation of all of the gold medals of course.

The equally stylish and compact Britannia accent chair has 233 studs, which is the exact number of gold medals Team GB has won in Summer Olympic Games to date.

The sofa comes complete with a set of beautiful scatter cushions, available in an assortment of luxury plains or motifs inspired by iconic British images. Many in red white and blue and giving more than a nod to the Union Jack, natually. For this design element, DFS worked with British textile designer, Susan Munns, from Art of the Loom to design a beautiful range of cushions that brought the spirit of Team GB alive through colour and pattern.

The Britannia range includes a four, three and two seater sofa, an armchair, an accent chair and a large footstool and is finished with a commemorative upholstered plaque. The plaque not only provides authenticity but pays tribute to the UK design and craftsmanship, by DFS, in honour of Team GB’s participation in the 2016 Rio Olympic Games.

As the of icial homeware partner for Team GB, we wanted to create something that our own craftspeople could apply their skills to in order to support our athletes when they most needed to relax during the games. In doing so, we set out to design an iconic piece of furniture that would represent Great Britain’s proud history of design, quality and craftsmanship. We enlisted the help of one of the best fabric suppliers in the UK to join forces with our own upholstery team to hand­craft an update on the Chesterfield classic that Olympics fans can cherish for years to come. “ Philip Watkin – DFS Design Director


This post is sponsored by DFS.