Sneak Peek: The A by Amara AW18 Collection

Interiors emporium Amara present their fifth collection from the established and successful A by Amara brand. This season brings together even more desirable must have pieces to be coveted for the home.

Sam Hood, Co-Founder and Creative Director of Amara, and her team have concentrated on two trends for the season; Midnight Garden and Architect that both bring a fresh new outlook on two favoured interior styles.

Sam said; “We try very hard each season to offer something new and fresh to our customers that both excites and inspires them to embrace their own creative interior style. By traveling and meeting exceptionally talented suppliers, we’re able to create beautiful, one off pieces that can’t be found anywhere else.”

The A by Amara collection continues to evolve and develop each season.  The range provides customers with pieces to sit beautifully alongside their existing interior and also directional items to create a stylish look.


Midnight Garden;

This rich vivid look embraces those deep tones associated with the winter months with a regal and warm edge.  Highlighting rich floral patterns and exceptional beadwork, this look will add a level of opulence to any interior space.  One highlight of the collection is the embroidered and beaded soft accessories which, styled together or used as a stand-alone piece, will provide a striking addition to any bed or chair.



A fresh and clean look, this trend boasts geometric straight lines in a simplistic style.  Loft living with a masculine edge was the inspiration this season with the use of simple colours of white, black and a warming brown. Adding metallic accent tones gives the collection a lift and embraces a warmer look within such an industrial collection.  Sketch work patterns are used in various ways including this striking bedding range.


The A by Amara AW18 collection launches online early August 2018.