For the London Design Festival 2019, renowned British designer Lee Broom presents a brand new installation entitled KALEIDOSCOPIA, an experiential showcase that plays with kaleidoscopic impressions.
KALEIDOSCOPIA will be unveiled on 17th September at the Shoreditch showroom, and in signature Lee Broom style uses visual illusion to create an intimate exhibition with maximum impact. Visitors will be invited into an enclosed space to discover lighting products within a highly reflective environment, forming a sequence of multiple images and mesmerising optical illusions. Only when inside KALEIDOSCOPIA will visitors experience the full transformative visual impact of the installation, inspired by the interior of a kaleidoscope.
The show incorporates an installation of Lee Broom’s acclaimed Orion lights. Hung both horizontally and vertically, the installation highlights the versatility of the product which allows the end user to create bespoke constellations of light with infinite adaptations. With its endless illumination and hypnotic soundtrack, the KALEIDOSCOPIA experience will take viewers on an enthralling journey of altered perspectives.
Lee Broom commented:
“I am always inspired by new and innovative ways in which I can present our products every year during Design Week and London as a city has always been incredibly open to innovation and creativity. That’s why I’m always excited to present something new during the London Design Festival.”
VISIT LEE BROOM AT LONDON DESIGN FESTIVAL 2019. KALEIDOSCOPIA will be installed at the Lee Broom Showroom in Shoreditch, 95 Rivington Street, London, EC2A 3AY
Exhibition opening times: 17-22 September 2019; Tuesday-Friday 10am-7pm, Sat 10am-6pm, Sun 11am-5pm
Shoreditch Design Triangle
Lee Broom is part of Shoreditch Design Triangle, one of the most vibrant areas of London during the London Design Festival, which now comprises over 60 different independent events.